Good design is key to any building project, but many other factors play a role in its success: the team involved, the strategy, society, etc. Design bridges the divide between ideas and expectations and what is actually possible, and the designer largely plays the role of problem-solver.

To understand where design fits into the business model, check out the article “What Design Can’t Do” from AIGA, the professional association for design. This illustration from the article provides a visual representation of the dynamic relationships and factors involved with building:

At Thoughtforms, our philosophy of service is based on nurturing relationships between our staff and the architects, suppliers, and other clients we work with. Contact us to learn more about how we work, and let us help you navigate through your next building project.